Z Ku?a??n?n ??yeri Seçiminde ??veren Marka Alg?s?n?n Etkisi: Konaklama ??letmeleri Örne?i
نویسندگان
چکیده
Çal??man?n temel amac? konaklama i?letmeleri kapsam?nda i?veren markas?n?n i?görenlerin i?yeri seçi-mine etkisini belirlemektir. Bu do?rultuda markas? için de?er alg?s?, kariyer ve geli?im olanakla-r?, kurumsal itibar, ekonomik unsurlar, çal??ma ko?ullar? sosyal unsurlar belirlenmi?tir. Ara?t?rma Antalya Mu?la Bölgelerinde uluslararas? ulusal otelcilik zincir/gruplar?na ba?l? otel i?letmelerinde Z ku?a?? i?görenleri ile gerçekle?tirilmi?tir. Yüz yüze görü?me yap?larak toplam 661 kat?l?mc?ya bir anket uygulanm??t?r. Veriler yap?sal e?itlik modelinde do?rulay?c? faktör analizleri kullan?larak LISREL program?yla analiz edilmi?tir. Sonuç olarak ula??lan bulgular markas?n? olu?turan faktörlerin ku?a??ndaki seçimini etkiledi?ini ortaya ç?karm??t?r
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ژورنال
عنوان ژورنال: Pamukkale üniversitesi sosyal bilimler enstitüsü dergisi
سال: 2021
ISSN: ['1308-2922', '2147-6985']
DOI: https://doi.org/10.30794/pausbed.874189